Certification course in Affiliate Marketing

Affiliate marketing has gained its place as a discipline within digital marketing, over the past few years. The course will cover the basics of Affiliate marketing and will delve deep into the dynamics of marketing in terms of affiliate—publisher website, and the merchant—advertiser website. You will be taken through the benefits of Affiliate marketing and how it works in the real world.

INTRODUCTION TO AFFILIATE MARKETING
– Difference between referral and affiliate marketing
– Merchant
– Affiliate
– Network
– Types of Affiliate Websites

PARTNERSHIP WITH AFFILIATE NETWORKS, ADSENSE & AD NETWORKS
– Compensation methods
– Current and past issues
– Email spam
– Search engine spam
– Google slap
– Adware
– Trademark bidding
– Cookie stuffing
– Lack of self regulation and Industry standards

SETTING UP AN AFFILIATE WEBSITE
– Web design and development
– Capturing visitor credentials
– Integrating social plugins
– Integrating third party tools
– Developing plugins, add-ons, apps and widgets

STRATEGY / PLANNING & CASE STUDIES
– Locating and signing up with Affiliate networks
– Implementing outbound tracking links
– Driving traffic to the website
– Case study – Couponraja.com
– Distributing plugins, add-ons, apps & widgets
– Case study – Invisible Hand
– Selling prominent ad spaces

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