Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you will find out to create, execute, and optimize an effective ad campaign using AdWords by Google.
A solid understanding of SEM is important to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in the search.
Fundamentals of Adwords
Online advertising lets you target your advertisements to the type of customers you want to keep, and filter out those you don’t. When you advertise online with AdWords, you can use different methods to reach potential customers, right when they search for your products or services. The modules in this course help students develop a basic understanding of AdWords and prepare for their own business.
What does the course contain?
It provides information about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to setup and manage an AdWords campaign, and how to measure and optimize your campaign’s performance.
Build the best keyword list
Discover how to build amazing keywords. Building a great keyword list helps you communicate the best message to potential customers.
Learn how to get your ad seen when and where you want it with Campaign Settings.